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Social Media Marketing When Tragedy Strikes

As more brands begin to focus on social media marketing, you might find yourself in the middle of a discussion involving current events, many of which may include man-made tragedies or natural disasters. Lately, I’ve had several brand managers and business owners ask me, “What do I do when tragedy strikes? Should I change my […]

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Facebook Call to Action: Do You Need It?

We all know that Facebook pages are one of the most critical social assets for a company. Back in December 2014, Facebook announced that it would be launching a new feature that would initially roll out in the U.S. market.

The Facebook call to action button is designed to bring a company’s most important objective […]

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The 10 Commandments of Effective Email Marketing

Email marketers use a variety of strategies to improve the effectiveness of their campaigns, but one often-overlooked area of email marketingt is what fills the page – the copy you write.

Whether you’re a novice or a seasoned writer, it’s always important to strengthen your editorial skills and make sure that your email marketing communications […]

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Long-Tail Keywords: Do You Need Them?

What are Long-Tail Keywords?
Long-tail keywords are longer than traditional keywords and are typically three- to six-word phrases. These highly-specific terms make up a significant chunk of your search engine traffic and complement primary keywords, allowing more visitors to find your website. In other words, the more specific your keyword, the more targeted your website […]

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How to Start a Blog for Your Small Business

If you’re launching a new blog for your company, this article will help you to generate accurate, thorough, and worthwhile content – even if you’re just learning how to start a blog from scratch.
How to Start a Blog
If you’re wondering how to start a blog and create content for the first time, you have a […]

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Tips for New Copywriters

Copywriting, particularly freelance copywriting, shouldn’t be scary or intimidating. If you’re just starting out on your journey, here are some tips for new copywriters that you should consider as you begin:
1. Read Everything, and Then Read Some More.
Check out the tried-and-true standards such as Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising […]

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Hiring a Copywriter: Five Ways Committees Hurt You

When I’m working with a corporate client, one of the first questions I often ask before finalizing a quote or even accepting an assignment is: Will I be working with a group of people or a committee?

When I first started out, I didn’t know to do this. However, I learned rather quickly when a […]

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Empathy in Copywriting: How You Can Succeed

If your copy isn’t performing the way you’d like, there’s a good chance that it is lacking empathy. In copywriting terms, empathy refers to your ability to understand your readers – to know what they need and what they are thinking – and to build trust based on that fundamental understanding. From identifying customers […]

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Copywriting That Gets Results: Packing the Punch

If you own a small business and you’re looking for ways to punch up your marketing copy and make it more effective, try these easy-to-implement copywriting tips.
Generously Use Verbs
Toss lots of verbs into your copywriting. Not only will they make your content come alive, but they are critical for your calls to action – […]

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