We all know that Facebook pages are one of the most critical social assets for a company. Back in December 2014, Facebook announced that it would be launching a new feature that would initially roll out in the U.S. market.

The Facebook call to action button is designed to bring a company’s most important objective right in front of its viewers by linking to any destination that aligns with that company’s goals. The nine Facebook call to action buttons that are available are:

  • Book Now
  • Call Now
  • Contact Us
  • Send Message
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

What Should You Do About the Facebook Call to Action Button?

If you’re the administrator of your company’s page, you might have noticed a decline in organic reach. To increase your fan base, it’s important to invest in social apps and ads to drive your traffic to your social pages so that you can engage with them.

Now, however, thanks to the Facebook call to action button, your brand can direct your audience exactly where you’d like them to go without including hyperlinks in every post or creating separate tabs and social apps. From a marketing standpoint, this feature is a very effective, simple add-on. As advertisers, we urge creatives to include a strong call to action for tactical campaigns.

How Can Your Company Benefit?

You can immediately start to implement one of the Facebook call to action buttons to reach your brand’s goals. Each call to action should be used wisely to ensure that its use does not hamper your visitor’s journey. Every button plays a critical roll and is, in some way, connect with your social page’s communication strategy.

For starters, I have taken the liberty of providing you a brief description of each of the nine main Facebook call to action buttons. However, each button’s exact usage will depend on the objectives of your campaign.

  1. Book Now: Can be used by restaurants, hotels, clinics, etc. to book appointments.
  2. Call Now: Straightforward.
  3. Contact Us: Again, a pretty easy way to share your brand/business contact details. Make sure you link this button directly to the contact page on your website.
  4. Send Message: Will take the reader to the Facebook messaging platform.
  5. Use App: Companies who have mobile apps can direct users to the download page.
  6. Play Game: A breakthrough feature for the gaming business that can give users the chance to play games online or check out demos.
  7. Shop Now: Can be used to drive fans to your e-commerce website.
  8. Sign Up: This is the best button to fit the role if you’re looking to build a database of email subscribers.
  9. Watch Video: Direct your audience to your brand’s corporate videos.

Finally, it’s important to remember that simply adding a Facebook call to action button to your page won’t magically increase traffic to your site. Instead, use your cover photo to your advantage and help prompt users to show them where to click.