If you’re launching a new blog for your company, this article will help you to generate accurate, thorough, and worthwhile content – even if you’re just learning how to start a blog from scratch.

How to Start a Blog

If you’re wondering how to start a blog and create content for the first time, you have a few options:

1. Hire a professional writer.
Pro: You get fabulous content made-to-order.
Con: Not every business owner has the budget for professional content.
2. Go spammy with a spinner.
Pro: Sorry. I can’t think of one.
Con: This can hurt your reputation and your search ranking.
3. Get organized and do it in-house.
Pro: You don’t have to worry about scraping extra money together to pay a freelancer.
Con: You have to find the time to write.

This post will cover business owners who choose option three.

Make an Organizational Chart 

First, before you start a blog, you will need to make an organizational chart to determine how your blog will flow. You can’t write without ideas. I will use the example of Annie, the owner of a flower shop. She starts with the “big picture” of her business – flowers. From there, she makes a chart of the different types of flowers she could discuss: orchids, roses, and daisies. Voila! Almost immediately, she has a second level of her organizational chart.

As she considers how to start a blog, Annie thinks about how she can find subtopics for flowers. In a matter of minutes, level three is complete. Realizing that some people will want to know what various flowers mean, she adds a topic for symbols. People will also need to know how to properly care for their flowers – another level three topic.

Use the Chart to Generate Titles 

When you’re first learning how to start a blog and using a chart for the first time, it’s important to remember that the items on your chart are not titles. Rather, they are a point of focus for thinking of titles. Begin with level one, your “big picture,” and work your way through the chart. Here are titles for Annie’s first level:

  • Types of Flowers and Where They Grow
  • 10 Reasons Why Annie’s Flowers are Better than the Rest
  • How to Identify Flowers

Moving on to level two:

  • Types of Daisies
  • Six Interesting Facts about Daisies
  • The History of Daisies

Now, one of these titles is not as effective as the others. Can you guess which one? Yes! “10 Reasons Why Annie’s Flowers are Better than the Rest” doesn’t really belong here. It’s too sales-y. Keep your readers’ interests in mind, and use your blog to entertain or inform your readers. You will have plenty of other opportunities to make your sales pitch.

Get Millions of Interlinking Titles Instantly

Okay, well, maybe not millions. However, the chart only shows you a small portion of Annie’s brainstorming. Annie has yet another level-two subject ready to go for occasions that is further broken down into topics for sympathy, birthdays, and anniversaries. When you remember that each rectangle on your chart can represent more than one title, your ideas for content will exponentially grow.

As you make your way through your chart, you may notice that your articles move from general to specific. That’s great! Not only will you have a little something for every visitor who stops by, but you can link these posts together within the articles. Using the chart as you begin to learn how to start a blog, it is easy to see which of your posts are closely related. Once you add hyperlinks, you’ve built a web for your prospective customers to browse.