What are Long-Tail Keywords?

Long-tail keywords are longer than traditional keywords and are typically three- to six-word phrases. These highly-specific terms make up a significant chunk of your search engine traffic and complement primary keywords, allowing more visitors to find your website. In other words, the more specific your keyword, the more targeted your website will be. Consider this:

Primary keyword example:

Freelance writer

Long-tail keyword example:

Experienced freelance writer in Lancaster, PA

Although long-tail keywords are not as frequently searched as traditional keywords, they can get more targeted traffic to visit your website. In many cases, consumers using long-tail keywords are closer to making purchases because they are more easily able to find the website that directly has the item or service for which they are searching. Long-tail keywords are also less competitive than traditional keywords, so your chances of being on the first page of the search results are greater. Additionally, they also tend to be less expensive if you’re using them for online advertisements.

Using Long-Tail Keywords to Your Advantage

First and foremost, the goal of SEO copywriting is to help visitors find exactly what they’re looking for on the Internet. The most effective way to do this is to provide them with high-quality content that addresses extremely specific questions or direct answers that they can easily find. Ask yourself, “What are people looking for, and what advice can I offer to help them in their search?” If you write blog posts and landing pages that answer your customers’ questions or give them what they need, long-tail keywords will almost effortlessly make their way into your content.

Targeting Visitors by Researching Long-Tail Keywords

Wait, what? Yes, you heard me right. I said “almost effortlessly.” As a business owner, you will still need to research several terms to find the best long-tail keywords. Once you have a few in mind, you will then need to develop an appropriate and, hopefully, effective marketing strategy around them. You can use Google’s free Keyword Tool to help you to generate some ideas or reaffirm potential keywords that you may have already been considering.

Long-Tail Keywords Do Have Hidden Value (an SEO Infographic)

Lancaster freelance writer

The Hidden Value of Long Tail SEO