Strategic funnel & email copy that connects, converts, and sells — without feeling salesy.
Behind every online coach waking up without an alarm, spending their winters in Bali, and living a life straight from their manifestation list…
Are copy and funnel strategy that keep their offers selling on autopilot.
And me? I’m the girl quietly writing the words that keep the Stripe notifications coming in.
Hi, I’m Isabel (aka That Copywriter Girl)
It’s nice to finally meet you!
“I enjoy using the least amount of words possible. With that said, the best way to sum up my experience working with Isabel would be this:
HIRE HER! 5-star experience.” - Sam F.
I know you’ve got about a million-and-a-half things on your to-do list rn…
So let’s keep the intro short and sweet.
Here’s the one-stop-shop for transforming your online biz
Funnel Strategy Session
Do you have a funnel that isn’t converting like it’s supposed to? Instead of burning your hard work down and starting from scratch (which, I know can be tempting), book a session with me.
In just 60 minutes, I’ll do a deep-dive into each phase of your funnel to help you uncover the minor issues that are keeping it from being a money-printing machine.
This service is especially valuable for online coaches who have relied on ChatGPT and template copy to sell their service (literally no judgement). Simply because it’s likely small tweaks by someone who’s done this before that will make all the difference.
Starting at $100/hour.
Masterclass Magic
If there’s one thing I know how to do… it’s sell out a masterclass (and get people clicking the “buy” button on high-ticket offers when it’s all said and done).
From creating a custom funnel based on your audience size, ad budget and current level of marketing burnout…
To crafting perfectly-timed and emotionally resonant copy for your landing pages and pre and post-funnel email sequences…
At the end of our time together, you’ll be equipped with one of the strongest marketing assets for any online coach — hand-crafted by a copywriter who lives and breathes personal development.
Starting at $2000.
Money-Making Magnet
Lead magnets (also known as freebies) are meant to be more than just an eye-catching addition to your website.
If your freebie isn’t helping you build a stacked email list and clearly demonstrating the 101 reasons why your future clients need to work with you, then it’s time for an upgrade.
Maybe you need a revamp on a freebie that isn’t living up to its full potential, or you just forgot to write a welcome sequence for after people opt-in…
Either way, I can help you transform your lead magnet from a “cute” addition to your IG bio into a must-have asset for your online coaching biz.
Starting at $750.
"I've worked with Isabel during two of my launches and literally could not have done either without her! She has such a talent for turning my ideas into an organized plan and makes me feel like I have someone who is really dedicated to my success in my corner. Not to mention that she's an extremely talented writer that I can trust to take care of all of my copy needs. I highly recommend her to anyone with an upcoming launch.”
Jenny F.
"Working with Isabel was transformative for me and my business. Not only did she help me gain way more clarity on my offerings, but her work ended up boosting my website traffic by 22% and also made it so much easier for my dream clients to understand my offerings and get in touch with me to work together. I can’t recommend working with her enough.”
Hilary M.
And while I have you…
Allow me to introduce myself!
First thing’s first, let’s get the boring stuff out of the way, starting with the very thing that separates me from all other copywriters for online coaches….
My professional resume.
I’m a certified health coach, personal trainer, and yoga instructor with over a decade of experience working with students one-on-one and in group coaching containers.
I’ve also (successfully and unsuccessfully) created and sold my own online coaching programs.
So trust me when I say I know exactly what you’re going through right now and how to support you, personally, professionally and spiritually, as you scale your coaching biz.
And now onto the fun part…
I’m also a self-professed girl’s girl and certified yapper (just ask my boyfriend). Plus, funnel strategy and copywriting are my Roman Empires (aka, I could dish strategy alll day).
So when you work with me, you get more than just a blasé strategy and words on a Google Doc.
You get your own personal cheerleader.
Together, we’ll take your business from just barely paying the bills, to being a one-way ticket to the financial freedom you’ve been dreaming of (and know, deep-down inside, you’re capable of).
The good news? I never charge for a discovery call.
Book one today to discover how I can help you unlock the next level of freedom and ease for your business.
"Isabel consistently delivered outstanding work that exceeded expectations throughout her time with us. Her attention to detail, creativity, and commitment to quality set her apart as a truly exceptional writer. We highly recommend Isabel for any writing task, as her ability to captivate and communicate effectively will undoubtedly enhance any content she creates."
Andy K.
"Isabel is a phenomenal teacher and writer that consistently exceeded my expectations while working with her. Not only is she extremely knowledgeable about a variety of topics related to mental and physical health, she’s also able to deliver complicated information clearly, concisely, and in a way that is easy to digest.”
Rafael S.