Meet Isabel - That Copywriter Girl Founder and Your Multi-5- and 6-Figure Launch Secret Weapon

Well, hello there, gorgeous.

And welcome to the copy promise land!

Congrats on investing in your business, your happiness, the success of your clients, your time freedom, and your financial freedom (basically, all the good things).

Just by being here, you’re one step closer to unlocking multi-5- and 6-figure launches and helping more people than you ever thought possible.

Instead of boring you with my professional resume, I’d instead like to tell you a little bit about how this whole copywriting thing started.

Like you, I’m also an online coach that never quite fit into the 9-5 grind.

So instead of trying to mold myself into something I wasn’t, I used my expertise as a health coach, fitness trainer, and yoga instructor to create a business that allowed me to buy back my time and help women become the absolute best version of themselves.

Five years ago (during Covid, ofc) I launched my first online program and spent weeks DIY-ing my own website. I poured my heart and soul into it and, at the time, thought that I did a pretty spankin’ good job.

But now, after spending 5 years (thousands of hours, literally) studying marketing and working as a copywriter, I admit that I wrote some of the worst copy known to (wo)man.

I now know that, regardless of how good my offer was, without expert-written conversion copy, it didn’t stand a chance.

Needless to say, that wasn’t the story of my first 5-figure launch - I ran that program with only one woman signed up.

But it all turned out okay in the end.

Because one launch misstep doesn’t mean failure.

And while my ‘Covid Offer’ may not have been my ticket to sipping margaritas on the beach while my business effortlessly pulled in racks, that experience put me on track to become the exact person I needed all those years ago.

I’m not afraid to admit that I’m kind of a marketing geek 🤓

For five years I’ve been:

  • Learning how to craft irresistible sales copy (because writing copy truly is an art)

  • Deep diving into marketing and copywriting and learning from some of the best in the industry

  • Getting my reps in writing up to 10,000 words a week (because experience is the best teacher)

My copy expertise, paired with my ability to understand your business and offer (even better than you sometimes), and a dedication to seeing your business thrive (because your success is my success), has earned me the title of..

YOUR LAUNCH BESTIE

NEVER LAUNCH ALONE

"Isabel consistently delivered outstanding work that exceeded expectations throughout her time with us. Her attention to detail, creativity, and commitment to quality set her apart as a truly exceptional writer. We highly recommend Isabel for any writing task, as her ability to captivate and communicate effectively will undoubtedly enhance any content she creates."

- Andy K.

Whether this is your first launch or a re-launch on offer that you KNOW didn’t reach its full potential the first time around, I help 5 and 6-figure coaches just like you shoot for the stars, with:

  • Copy that will have clients thinking, “That’s literally EXACTLY how I feel! How does she know me better than I know myself?”

  • Confusion-free messaging that’s focused on benefits and results so your clients know (without a doubt) that you’re selling the solution to all their problems.

  • One less thing on your to-do list, so that you can focus on creating million dollar offers and get excited to launch new offers again!

  • The support you need to need to maximize your offer’s potential. Because I pinky swear promise that your offer is BOMB - your current copy just isn’t doing it justice!

I don’t know who needs to hear this (but I’m guessing you, so I’ll just go ahead and say it) - DIY copy can’t compete with professional copy.

The truth is, just because everyone can write, doesn’t mean that everyone can write sales copy that turns eyes on your offer into dollars in your bank account.

(Trust me, I learned that the hard way too).

Just like coaching, copywriting is a skill that gets better over time. And, as much as I hate to say this, your copy is the only thing that’s keeping your offer from flying off the (proverbial) shelf.

But you know what the good news is?

The copy your business NEEDS to make 5- and 6-figure launches just a normal ol’ part of your every-day business is literally a click away!

And let me stop you right there, because I already know what you’re thinking…

“No one has the same passion for my business as I do.”

That’s not what you were thinking? Okay, let me try that again…

“I can’t find a copywriter that actually UNDERSTANDS health and wellness. And trusting someone that’s never stepped foot inside a gym to write for my business? Ain’t no way.”

Still no? Okay, let’s try this puppy on for size…

“I’m the only one that knows it inside and out. It’s probably easier for me to just do it myself.”

That’s the one? Knew it. Or as Andy Bernard would say, “Nailed it.”

So let’s set the record straight.

I live for two things: turning your ideas into 5- and 6-figure launches and diving deep into the world of health and wellness.

I’ve spent over a decade immersing myself in the world of health and wellness and have certifications out the wazoo (which is confusing because even though I was born in ‘95, I’m only 23 years old?)

I’m as dedicated to seeing your business thrive as you are, because I really mean it when I say; your success is my success.

And finally, girlie, I mean this in the nicest way possible:

You can’t do it all.

You didn’t start this business to be a slave to your laptop, working more hours as a business owner than you did during that soulless 9-5 that you ditched.

And transforming your online business into a million-dollar-making money machine will eventually require hiring the right talent.

You can either make the investment now and literally collapse time - skipping years worth of stress and struggle and instead waking up tomorrow with the tools you need to make bangin’ money as an online coach.

Or, you can wait.

And look back on this day two years in two or three or FIVE years and wonder, “What if?… What if I’d gone all-in on myself that day?”

Believe me when I say, that’s not what I want for you. And I know that’s not what you want either.

So instead, let’s do this together.

Have no fear, your launch bestie is here!

After a long day of copywriting from a trendy local coffeeshop (preferably one with a resident cat), you can find me:

  • Going for a stroll while listening to a podcast (hello, EXPANDED Podcast and Diary of a CEO).

  • Baking in the sun, because life is better with a tan.

  • Destroying my lower body in the gym (booty gainz for dayz).

  • Booking a last-minute flight to somewhere recommended to me by my FYP.

  • Embracing my inner crazy cat lady and feeding the stray in my neighborhood.